Online Master of Business Administration Marketing
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Be your best brand
Elevate your personal brand to help you get noticed by marketing teams with an MBA in marketing from Strayer University. Through a curriculum that covers key business, managerial and marketing concepts, you’ll have opportunities to build the skills and know-how you need to develop skills to take your career to the next level.
*10-course MBAs are not available in all states. Contact an admissions officer for more details.
Spring classes start on April 5
Program at a glance
11-week courses in the program
Cost per course
Earn your degree online with Strayer
Dive into the deep end of marketing
Your education is one of your top selling points. Earn an online MBA in marketing to show you have what it takes to meet your goals.
Build your skills
- Create marketing strategies that will be competitive in today’s global marketplace.
- Apply marketing approaches to the various aspects of consumer behavior recognizing the implication on marketing strategies.
A real student community
Experience online and live discussions, receive mentoring, expand your professional networks and create lifelong friendships.
No GRE/GMAT required
Good news: You don’t need GRE or GMAT test scores to apply to Strayer’s master’s degree programs.
The high-quality higher education you deserve
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
cost per course
degree conferral (one-time only)
technology fee (one per term)
Ways to reduce your cost
Transfer up to 3 classes toward your MBA degree.**
Save up to 20% off the cost of your MBA degree. Eligibility rules apply.
*Students enrolled in North Carolina and Pennsylvania have a cost per course of $2,490, but have 12 total courses.
**Students enrolled in the Master of Business Administration in North Carolina or Pennsylvania may transfer up to 4 classes.
Prepare to become a marketing leader
Dive into the principles of consumer behavior to understand purchasing decisions and customer satisfaction. Learn how to conduct market research. Gain a strong understanding of the marketing theories and practices you need to blaze your trail in marketing. View all courses.
Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determine appropriate management approaches to foster a productive work environment. Examines a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture and managing change. Provides a conceptual base for managers to interpret, assess and influence human behavior in an organization.
You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, Skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.
Examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision-making that will involve the core business functions, leadership challenges and global operations.
This course explores how business managers create global marketing strategies within a competitive environment. Key concepts presented include understanding the global cultural environment and buying behavior, marketing research and global marketing strategies related to products, pricing, and logistics.
This course explores the use of social media marketing as a key marketing strategy within an organization. The focus of the course will include creating media goals, strategies, target audiences and prime social media channels and then implementing a platform specific tactical plan. Qualitative and quantitative measurements will be explored to measure the return on investment from social media marketing activities..
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Master’s admission requirements
Before you can pursue your master’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
We welcome more than 1,200 international students from more than 110 countries.
Experience the Strayer difference
Make every credit count
Strayer makes it easy to transfer college credits you already have, up to 28 bachelor’s classes, to help save time and money.
Learning comes to life through short, documentary-style videos that blend core subject matter with stories about real people.